Our approach to the product development is always about fixing a problem, finding a solution being the key goal. Whilst there is a lot of myths about hair we will continue to educate and help bring a level of understanding to what has been typically fear driven, rather than factual information.
We are working quietly behind the scenes to continue to further develop products that we believe will enhance your daily routine and not simply taking up space in your bathroom.
An easy to identify brand that delivers nonstop inspiration that helps you manage your look and live your best life!
About The Founders
Co Founder “ Merrylin Boro” Leading Model and content creator started her career with Kingfisher Calendar Hunt Show and since then has been seen in Vogue, Cosmopolitan, GQ & Elle working with some of the countries recognisable brands such as Westside, Nor Black nor White, Lovebirds, Bodice, Ritu Kumar and has worked with International brands such as Burberry, Adidas Originals, Uniqlo, Nike, Tom Ford Beauty and more. Having had over 7 years experience operating the Rod Anker brand that has been at the forefront of the Indian Hair industry. Having been a part the fashion community and being privileged to have experienced life on both sides of the fence as a model as well as a running a business, the idea of creating a hair brand has always been a no brainer.
Parabens are associated with hair loss because they are easily absorbed through your skin and are harmful to your scalp. Parabens can cause a number of problems for your hair including drying, irritating your scalp, fading your color, and even hair loss.
There are many benefits of going sulfate free – you’ll likely experience a reduction in frizz and oiliness, not to mention your scalp will feel much less irritated. You’ll be able to spend less time and money maintaining your ‘do, and more on doing what you love! If you have color, going Sulfate free will help your color hold true to tone longer
Using vegan hair care also means that you know that they are biodegradable and environmentally friendly. The end result you will have vibrant, healthy and youthful looking hair. Your hair follicles will be nourished with natural oils and plant extracts, which will keep your hair protected and in great condition.