What’s in our shampoo and why

When choosing skincare and haircare products, it’s essential to be aware of the ingredients that go into them. The ingredients used in our products are carefully selected not only for their effectiveness but also for their safety.

Our shampoo does not contain SLS and is safe for color or keratin treated hair as well as natural hair.

Let’s have a look at some of these key ingredients and understand why they are beneficial compared to others that might be potentially harmful.

Aqua (Water): As a universal solvent, water forms the base for many cosmetic formulations. It hydrates the skin and serves as a vehicle for delivering active ingredients deep into the skin. Unlike alcohol-based products, which can strip the skin of its natural oils and cause dryness, water-based formulations are gentle and moisturizing.

Aloe Barbadensis (Aloe Vera) Extract: Aloe Vera is well-known for its soothing and healing properties. It’s rich in vitamins, enzymes, and amino acids that nourish the skin. Unlike synthetic emollients, which can clog pores and lead to breakouts, Aloe Vera is non-comedogenic and suitable for all skin types.

Cucumis Sativus (Cucumber) Extract: Cucumber extract is cooling, hydrating, and helps reduce puffiness. It’s rich in antioxidants like vitamin C and caffeic acid, which protect the skin from free radicals. Many harsh chemical astringents can irritate and dry out the skin, but cucumber extract is mild and refreshing.

Camellia Sinensis (Green Tea) Extract: Green tea is packed with antioxidants that fight against aging and environmental damage. It’s a far better alternative to preservatives like parabens, which have been linked to hormone disruption. Green tea not only preserves the integrity of the product but also adds anti-inflammatory benefits.

Solanum Tuberosum (Potato) Extract: Potato extract is excellent for skin brightening and reducing hyperpigmentation. It’s a natural alternative to hydroquinone, a common but potentially harmful skin-lightening agent that can cause irritation and long-term skin damage.

Linum Usitatissimum (Flax) Extract: Flax extract is rich in omega-3 fatty acids, which are crucial for maintaining skin’s barrier function and moisture levels. Unlike mineral oils, which can create a greasy film on the skin, flax extract absorbs well and nourishes from within.

Hydrolyzed Keratin Protein: This ingredient strengthens hair by replenishing lost keratin, making it smooth and resilient. It’s a natural alternative to formaldehyde-based hair treatments, which can cause serious health risks over time.

Sodium Methyl Cocoyl Taurate: A mild surfactant derived from coconut oil, it effectively cleanses the skin without stripping it of natural oils, unlike sulfates, which can be overly harsh and drying.

Caprylyl/Capryl Glucoside and Cocamidopropyl Betaine are gentle cleansers that maintain the skin’s natural balance. These ingredients are far gentler than Sodium Lauryl Sulfate (SLS), a common surfactant that can cause skin irritation and dryness.

Glycerin: A natural humectant, glycerin attracts moisture to the skin, keeping it hydrated and soft. This is in stark contrast to alcohol-based ingredients that can dry out the skin over time.

Sodium Lauroyl Sarcosinate, Ethylene Glycol Distearate, and PEG-150 Distearate are all gentle and effective ingredients that improve the texture and feel of products without the need for harsh chemicals that can irritate sensitive skin.

Phospholipids, Glycine Soja (Soybean) Oil, Glycolipids, Glycine Soja (Soybean) Sterols: These ingredients mimic the natural lipids found in the skin, supporting the skin’s barrier and preventing moisture loss. Unlike silicones, which can clog pores, these ingredients are breathable and nourishing.

Butylene Glycol, Sodium Hyaluronate, and Saccharide Isomerate provide deep hydration and improve skin elasticity without the sticky residue that can be left behind by synthetic moisturizers.

Polyquaternium-44, Polyquaternium-7, and Polyquaternium-39 are conditioning agents that leave hair soft and manageable without the buildup that can come from heavier silicones.

Propanediol: A natural alternative to propylene glycol, propanediol is a safe and effective moisturizer that’s derived from corn sugar, making it a greener choice.

Phenoxyethanol and Ethylhexylglycerin are safe preservatives that prevent microbial growth in products, offering a safer alternative to parabens, which have raised health concerns in recent years.

Sodium Gluconate: A chelating agent that helps to stabilize products and enhance their performance, Sodium Gluconate is a safe choice compared to EDTA, which can be harmful to the environment.

Our products are crafted with care, prioritizing ingredients that are not only effective but also safe for you and the environment. We steer clear of potentially harmful substances, choosing natural and gentle alternatives that deliver results without compromising on health.